Thoughts
Notes from
the making
Four themes
Inclusive design in practice
Decisions, trade-offs and what failed.
The stories behind the projects
Where each project came from, and who shaped it.
Neuroinclusive thinking
How people read, learn and find their way.
Design across two continents
Community work in Nigeria, Kenya and the UK.
First posts
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The idea I killed: why Beyond Labels began as a different brand
My first concept failed four tests: originality, evidence, clarity and relevance. Here is what replaced it.
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What strangers wrote on a wooden card
At the Deck of Triumphs installation, visitors wrote their own triumphs. This is what they chose to share.
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A logo from a wheelchair tyre and a bridge
How the Beyond Labels logomark grew from two everyday shapes and the golden ratio.
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Wear your story: what clothing can say when labels cannot
A QR code on each garment opens the wearer's own story. This is the thinking behind it.
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Why sociology made me a better designer
Sociology taught me to ask why before what. Here is how that shapes every brief.
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Designing seven flavours at once
What a seven-flavour label range taught me about building a system, not seven separate labels.
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